01 / Assessment + recommendations
Alethic Review
Understand what needs to change.
An independent assessment and a practical 90 day action plan.
2 to 3 weeks
Explore ReviewOur services
Clarity. Leadership.
Delivery.
Choose the support you need: an independent review, senior direction for your team, or a partner to lead and deliver your marketing.
02 / Leadership + team support
Alethic Advisory
We lead. Your team delivers.
Senior marketing direction for your internal team or existing partners.
Ongoing
Explore Advisory03 / Leadership + full execution
Marketing Partnership
We lead. We deliver.
Full marketing leadership and execution of your agreed plan.
Ongoing
Explore Marketing Partnership01 / Assessment + recommendations
Alethic
Review.
Understand what needs to change.
For businesses that want a clear view of what is working, what is getting in the way and where to focus next.
2 to 3 weeks · Includes a 30 day follow up
Discuss a ReviewWhat you receive
- Leadership discovery, with input from marketing and sales
- Assessment of messaging, channels, budget, team and partners
- Executive report with clear recommendations
- A 90 day action plan with priorities, owners and measures
- Executive readout and a follow up after 30 days
Who delivers the work?
Your team implements the recommendations. Ongoing support is available separately.
02 / Leadership + team support
Alethic
Advisory.
We lead. Your team delivers.
For businesses with an internal marketer or existing partners who need senior direction and a shared plan.
Ongoing senior marketing leadership
Discuss AdvisoryWhat is included
- Marketing strategy and an actionable plan
- Clear priorities, campaign direction and budget guidance
- Regular team meetings, mentorship and feedback
- Sales alignment and direction for existing partners
- Performance reviews and recommendations for improvement
Who delivers the work?
Your team or existing partners handle production and implementation. Alethic provides leadership, direction and oversight.
03 / Leadership + full execution
Marketing
Partnership.
We lead. We deliver.
For businesses that want one partner to take responsibility for marketing, from strategy through delivery.
Ongoing partnership · Initial six month engagement
Discuss a PartnershipWhat is included
- Everything in Advisory
- Full execution of the agreed marketing plan
- Campaigns, content and sales materials
- Coordination of channels, projects and specialist partners
- Delivery management, reporting and ongoing improvement
Who delivers the work?
Alethic manages delivery, working directly and through specialists where needed. You have one lead for the plan and its execution.
Deliverables and capacity are agreed upfront. Media spend, printing, travel and specialist costs are approved separately.
A few useful answers
Before we
begin.
Which service is right for us?
Choose Review for an independent assessment, Advisory if your team needs senior direction, or Marketing Partnership if you want us to lead and deliver the work.
Do we need a Review first?
No. Review is a standalone engagement, and you can also start directly with Advisory or Marketing Partnership. We will agree the right starting point together.
How is Advisory different from Marketing Partnership?
With Advisory, we lead the strategy and support your team or partners as they execute. With Marketing Partnership, we also take responsibility for delivering the agreed plan.
What does full execution include?
All delivery within the agreed marketing plan, including campaigns, content, sales materials and coordination of channels and specialists. We confirm deliverables, capacity and timelines upfront. New requests are prioritised together, with any scope or fee changes agreed before work begins.
Can you work with our existing marketer or agency?
Yes. Advisory gives your existing team senior direction and support. With Marketing Partnership, we agree who owns each part of delivery and coordinate the work with your existing resources.
What is included in the fee?
Your proposal sets out the scope, deliverables and fee. Marketing Partnership includes leadership and execution within that scope. Media spend, printing, travel and specialist costs are identified and approved separately.
What will you need from us?
An executive sponsor, access to relevant materials and reporting, input from sales and marketing, and timely decisions. Review takes 2 to 3 weeks once the required access and interviews are in place.
How long do we work together?
Review is a standalone project with a follow up after 30 days. Advisory is ongoing, with the term agreed in your proposal. Marketing Partnership begins with a six month engagement.
How do we measure progress?
We agree measures linked to your business priorities at the start. For ongoing engagements, we review delivery and performance together, using marketing results and sales feedback to adjust the plan.
Is the Review an assessment of our marketer?
No. We assess the marketing function: its direction, resources, structure and support. Your marketer’s perspective helps us understand what the business needs.
Let’s find your starting point
What does your
business need now?
Tell us where marketing stands. We’ll help you choose the right support.
Start a conversation